Welcome to the Data Blog 🤖

Thoughts on User Data, Privacy & the Global Data Supply Chain

Do you enjoy niche data supply research and trying to stay on top of various user data news and privacy laws? Check out some of the content below or follow Victory Medium CEO Zach Edwards on Twitter for up-to-date ramblings.

Ken Auletta & Frenemies

Written by Maggie Lawson Anyone who is interested in the advertising business at all will soon know Ken Auletta’s name if they don’t already. Auletta has written the Annals of Communication column for The New Yorker since 1992 and he is the author of 11 books, including his newest book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else). Frenemies is a very interesting book in which Auletta uncovers the real world of advertising and marketing, who are both under...

The Cookie Exchange — How GDPR Created a New Market for Pseudonymized Cookies

6/6/18 Update — Click here to watch a summary video of this proposal — the video is 45 minutes long but attempts to explain some of the more complicated details. Thanks for watching and reading and all the feedback! GDPR goes into effect today, May 25th, 2018, and creates a massive shift in global expectations for user privacy. Users have made it clear that the state of advertising and tracking is unacceptable, publishers are going broke, and the market continues to swing more and more out of...

Why Would Google’s Artificial Intelligence Director Leave for Apple?

Apple, Google and Amazon are currently locked in an epic quest over the following multi-trillion dollar question: which company will be the first to maintain 99% accuracy for speech recognition from Natural Language Processing (NLP) in any and every scenario and context, for every language, dialect and slang? Google AI vs Apple AI vs Amazon AI Beyond just accurate intent and entity matching, there is another race in speech recognition — the race to organize and categorize audio dark...

Our Data Studio Dashboards

We're proudly building some beautiful and insightful Data Studio reports that combine all advertising and website data into clean and filterable pages.  Click here to view a demo Google Data Studio report using dummy Google Analytics and advertising data.  Reach out to us at contact@victorymedium.com if you're looking to jump into the dashboards game and flatten out the data in your organization. 

Integrating Organizing Tactics into Data.World

Data.World intends to organize all of the world’s data, but they still need to deploy distributed organizing strategies. The goal of Data.World has broadly been described as attempting to house all of the data for the entire world. It’s a great vision and something that needs to exist. If they’re going to be successful organizing and updating massive amounts of data, they will need tens of thousands of volunteers helping with the mission. There are plenty of online organizations that are ideal...

Gymboree makes kids clothes & used the same ecommerce software for the last 13+ years …they’re now…

How often should a billion-dollar legacy retail brand upgrade their online ecommerce infrastructure? Gymboree, a 40+ year-old children’s clothing company with over 1,300 physical stores (under several brand names) has taken the all-too-familiar steps to initiate bankruptcy proceedings to restructure the company — news reports indicates that 300–400 stores will close under the restructuring. It’s clear based on this physical retail restructuring that the company is making tough decisions about...

Facebook will dominate external ads because of better tracking and revenue for advertisers

The Wall Street Journal is reporting Facebook is about to launch video ads on their Instant Articles tech stack. This should come as no surprise -- in April 2015, Facebook filed a patent to combine a unique content network + video advertising. Business Insider had a fascinating take on how this could change the advertising market. It's been the writing on the wall for a year now! ...  No big surprise, Facebook has taken the steps to dominating external ads! http://t.co/8MwZ6hYLTs...

My favorite 46 Google Remarketing Lists

I keep losing these links so I'm just sharing my favorite 46 Google Remarketling lists here so that they are handy! 🙂 A bunch of these were created by other people, but I added a bunch of demographic lists. List 1 List 2 List 3 Click those links, it will open in a new tab and then you select the Account/Property you want to append the remarketing lists to. ((Featured image on this post from JoeTheGoatFarmer.com))

Google Domains + Google Analytics = Match Made in Heaven

By far, the most popular analytics platform on the market is Google Analytics. It's easy enough for beginners, but packed with sophisticated tools for pros. The biggest problem with Google Analytics is the fact that it can be setup wrong. If you have subdomains, all of your root traffic could merge (among other problems) and many people would have no idea. If you have infinite scrolling websites, you could have it setup wrong and not understand behavior. If you hard code your websites,...

Twitter serves up “make money fast” sponsored tweet

Facebook has stringent rules for advertisers to keep newsfeeds from turning into "make-money-fast" pyramid schemes. Basically, they protect against potential fraud by banning claims that can't be substantiated, especially when it comes to financial claims. I just got served this wonderful sponsored Twitter post... apparently the same rules don't apply for Twitter ads: How I make $200K a month in my coaching business (and you can too) http://t.co/IKPB2tmArO — Russell Ruffino (@RussRuffino)...

Knowledge-Based Advertising: A Profitable Opportunity for News Organizations

Yesterday, the New York Times Public Editor Margaret Sullivan wrote a refreshingly honest piece about the 17 Hopes and Dreams for the Times in the New Year, and touched upon their desire to find "A brilliant new revenue scheme to capitalize on the popularity of mobile devices." News organizations need to help advertisers deliver more effective online ads. These ads need to have higher click through rates, they need to be more engaging, and most importantly, they need to...

Fear of Failure

When was the last time you read an article about Twitter's "algorithms" screwing people over? Hurting businesses? Affecting users? When was the last time you saw that LinkedIn was finally punishing spammers, or tweaking their platform to reduce abuse of profile crawling? Facebook is a so-called "shit-show" because they aren't afraid to test, to experiment, and to change their winning equation. Google is always "changing their results" because they constantly change their algorithnms in order...

Why do huge advertising platforms from Facebook and Twitter still rely on pixel tracking? Why don't they develop an internal Zapier-like tool that connects their ad platform to various email services, databases, opt-in tools, etc. A few tweaks to the "Login with Facebook" or "Login with Twitter" functionalty and both of these companies could have a 1:1 sync between FB/Twitter ads and a FB/Twitter opt-in. There are hundreds of thousands of people using Facebook ads, and probably tens of...

Twitter Continues to Ignore Engagement Goals as Facebook Innovates

Facebook generates nearly all revenue from ads. Twitter generates nearly all revenue from ads.  Facebook makes it nearly impossible to browse the site without viewing ads. Twitter users on 3rd party platforms can avoid ads. Users on Twitter.com barely notice ads and click through rates are abismal. The majority of Facebook "power" users use Facebook. The majority of Twitter "power" users use 3rd party apps. Facebook optimizes their newsfeed for engagement. Twitter does no...

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