We ❤ accurate data

For 7+ years we've built analytics & Testing systems...

...and helped companies grow and segment their audiences to make more money online.

View one of our GDS Reports

A few of the Companies we've worked with...

Our team

Zach Edwards

Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 12 years working on dozens of political and nonprofit efforts. For the last 7+ years, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients.

Bio on Linkedin

Sukhesh Vadavil

Sukhesh has been working with Victory Medium for over 4 years along with his firm Vividreal and has worked on enterprise Google Analytics and Adwords accounts for considerably longer as a certified Google consultant. He has clients across the world and has a particular expertise on Google Shopping ads, optimizing cold traffic funnels, and campaign segmentation and reporting. 

Magdalene Lawson

Magdalene is our newest team member at Victory Medium. She studied public relations and Spanish at Texas State University and proceeded to show talent in community management, content creation and automation. She helps with testing messages, different types of creative and executing on an organized content calendar. With six years in the hospitality industry, Magdalene is very personable, works exceptionally well with others and excels in managing her time. 

The Cookie Exchange  -  
How GDPR Created a New Market for Pseudonymized Cookies

Standardized data segments from the IAB and Europe's GDPR are creating an opportunity for a new type of advertising market that rewards publishers via the Shapley Value Formula and is optimized externally via ETF Market arbitrages.


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