We ❤ accurate data

For 8+ years we've built analytics & Testing systems...

...and helped companies grow and segment their audiences to make more money online.

A few of the Companies we've worked with...

About Victory Medium

Zach Edwards

Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 13 years working on dozens of political and nonprofit efforts. For the last 8+ years, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients.

Bio on Linkedin

The Cookie Exchange  -  
How GDPR Created a New Market for Pseudonymized Cookies

Standardized data segments from the IAB and Europe's GDPR are creating an opportunity for a new type of advertising market that rewards publishers via the Shapley Value Formula and is optimized externally via ETF Market arbitrages.


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