Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 13 years working on dozens of political and nonprofit efforts. For the last 8+ years, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients.

Sukhesh has been working with Victory Medium for over 5 years along with his firm Vividreal and has worked on enterprise Google Analytics and Adwords accounts for considerably longer as a certified Google consultant. He has clients across the world and has a particular expertise on Google Shopping ads, optimizing cold traffic funnels, and campaign segmentation and reporting.