About Victory Medium
Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 13 years working on dozens of political and nonprofit efforts. For the last 8+ years, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients.
The Cookie Exchange -
How GDPR Created a New Market for Pseudonymized Cookies
Standardized data segments from the IAB and Europe's GDPR are creating an opportunity for a new type of advertising market that rewards publishers via the Shapley Value Formula and is optimized externally via ETF Market arbitrages.Read more...