Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 12 years working on dozens of political and nonprofit efforts. For the last 7+ years, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients.
Sukhesh has been working with Victory Medium for over 4 years along with his firm Vividreal and has worked on enterprise Google Analytics and Adwords accounts for considerably longer as a certified Google consultant. He has clients across the world and has a particular expertise on Google Shopping ads, optimizing cold traffic funnels, and campaign segmentation and reporting.
The Cookie Exchange -
How GDPR Created a New Market for Pseudonymized Cookies
Standardized data segments from the IAB and Europe's GDPR are creating an opportunity for a new type of advertising market that rewards publishers via the Shapley Value Formula and is optimized externally via ETF Market arbitrages.Read more...