We ❤ Google Analytics & Marketing Optimization

For 5+ years we've built analytics & Testing systems.

Victory Medium will build you a sophisticated testing and analytics infrastructure with Google Analytics Advanced Ecommerce, Google Tag Manager, Google Optimize & Google Data Studio.

A few of the Companies we've worked with...


build your analytics and testing infrastructure

Our goal is to help hundreds of small business owners properly setup Google Analytics Advanced Ecommerce, Google Tag Manager, Google Optimize (for a/b testing), Google Data Studio and fix session and source breaking. We want your ecommerce data to be accurate and insightful, and we have the experience to make that happen! 


We're experts on this stack, and we'll make yours kick ass. We'll also train your team on best practices and give your team long-term plans for keeping your analytics working, while improving the quality of the data. We'll also give you some of our custom Google Sheets for collaborating on the important aspects of your business (shhh it's a secret what all this includes). 

monthly audit and report

Our 36-point google analytics check will help to find and solve problems, identify insights and opportunities, and get your team the answers you need to know in order to optimize your marketing and grow your business. We're experts on a/b testing and analytics reporting and can help your business constantly improve. This service is ONLY available to clients who have their analytics rebuilt by our team.

Our guarantee

Currently we only are taking on new work with clients who use Google Analytics + Tag Manager + Optimize + Data Studio. If you don't have this, or aren't willing to switch to it, we won't be able to work with you (sorry!).

Before we start any project, we carefully vet your website and tech stack and try our best to flag any "deal breakers." Our client onboarding survey helps immensely with this.

If our team discovers we can't get accurate data into Google Analytics, we'll refund your purchase and give you a report on the steps your team needs to take to fix the problems.

Questions? Email @ zachedwards@victorymedium.com

Our team

Zach Edwards

Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 10 years working on dozens of political and nonprofit efforts. For the last 5 years, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients.

Sukhesh Vadavil

Sukhesh has been working with Victory Medium for over 3 years along with his firm Vividreal and has worked on enterprise Google Analytics and Adwords accounts for considerably longer as a certified Google consultant. He has clients across the world and has a particular expertise on Google Shopping ads, optimizing cold traffic funnels, and campaign segmentation and reporting. 

Magdalene Lawson

Magdalene is our newest team member at Victory Medium. She studied public relations and Spanish at Texas State University and proceeded to show talent in community management, content creation and automation. She helps with testing messages, different types of creative and executing on an organized content calendar. With six years in the hospitality industry, Magdalene is very personable, works exceptionally well with others and excels in managing her time. 

We're certified AnalyticsConnect.io Partners

All of our InfusionSoft clients use the $14.95 per month app AnalyticsConnect.io. This tool sends InfusionSoft sales data into Google Analytics Advanced Ecommerce, and is the only reliable way to make this happen. We work closely with the company and are able to build unique setups, write custom scripts, and test complex purchase flows. This setup comes standard with our Analytics & Testing package, customized based on the complexity of your build.

Visit Analyticsconnect.io

Have a complex project? Want a proposal?

Send us a quick email & we'll get back to you asap!