Win with data-driven decisions

Don’t Guess. Just Test.


From market research, to internal audits, I’ll help you understand what other people are doing, ways you could improve, and how to better understand your audience.


Looking to quickly launch a series of landing pages? Need help with a full website revamp? Building your startup and want a product audit? Boom, I got your back.


I strongly believe in iterative website optimization through testing. There is no better way to ensure that you’re making data-driven decisions!


Once a website or app has been built, it’s essential to continuously optimize and improve your website based on the engagement of your users.

Data-driven decision making is an evolution, not a revolution.

If you have a website or are running a digital campaign, you are doing something wrong. That’s a fact. Every website is a work in progress, and every digital effort can be improved.

My goal is to help people realize that even if you are doing one thing wrong, or fifty things wrong, you can slowly improve. Improving your website is a process that should continue indefinitely. If you think you are “finished,” then that’s the first sign of failure.

Repeat with lessons learned

Monitor User Behavior

Advanced Analytics

Simplify Your Goals

Google Analytics

Engaging Copy and Images

Test and Optimize

Hypothesize Problems

Know Your Audience

Know Your Global Audience


The funnel is short sited — the repeat customer

Landing Page Layouts

Learn From Your Peers & Other Websites

Something You Are Doing Sucks

Data Analysis – Let the data make the decision

Actionable Changes

Basic Technology Standards

How do you appeal and what is your value proposition?

A Social Experience
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