In 2011, I co-founded my first startup, My Digital Manager, a digital asset management platform to help clients organize and search through terabytes of video data. I also co-founded a company focused on the energy data standard Green Button, an advocacy app for crowd-sourced calling campaigns, and have been building my data-driven consulting firm, Victory Medium, since early 2012. Over the last 3 years, I’ve worked on nearly a dozen product launches, managed and optimized over $500k in online ads, and launched hundreds of website tests and segments to iteratively optimize client websites and landing pages.
I’m an expert on online community building, online advertising, advanced analytics and tag management setups, conversion optimization and website testing, image and video production, and website architecture. I’ve got a passion for film, and led the digital strategy for the Origins documentary release in November 2014 that saw over 700k free views of the movie on YouTube, and hundreds of thousands of shares on social media. I am currently working on the digital strategy for the documentary film Gods in Shackles – we just finished our second successful IndieGoGo fundraising campaign in February 2015, and look forward to our release later this year!
Fun fact: I played professional poker in Las Vegas for 3 years and consider myself an expert on Omaha hi-lo poker. If you want to know more about what poker and iterative website optimization have in common, check out my article that explains why testing is the poker tell of the digital world.
My goal is to help people realize that even if you are doing one thing wrong, or fifty things wrong, you can slowly improve. Improving your website is a process that should continue indefinitely. If you think you are “finished,” then that’s the first sign of failure.