by Zach Edwards | Apr 3, 2015
I keep losing these links so I’m just sharing my favorite 46 Google Remarketling lists here so that they are handy! 🙂 A bunch of these were created by other people, but I added a bunch of demographic lists. List 1 List 2 List 3 Click those links, it will open in...
by Zach Edwards | Jan 24, 2015
By far, the most popular analytics platform on the market is Google Analytics. It’s easy enough for beginners, but packed with sophisticated tools for pros. The biggest problem with Google Analytics is the fact that it can be setup wrong. If you have subdomains,...
by Zach Edwards | Jan 22, 2015
Facebook has stringent rules for advertisers to keep newsfeeds from turning into “make-money-fast” pyramid schemes. Basically, they protect against potential fraud by banning claims that can’t be substantiated, especially when it comes to financial...
by Zach Edwards | Jan 1, 2015
Yesterday, the New York Times Public Editor Margaret Sullivan wrote a refreshingly honest piece about the 17 Hopes and Dreams for the Times in the New Year, and touched upon their desire to find “A brilliant new revenue scheme to capitalize on the...
by Zach Edwards | Dec 17, 2014
When was the last time you read an article about Twitter’s “algorithms” screwing people over? Hurting businesses? Affecting users? When was the last time you saw that LinkedIn was finally punishing spammers, or tweaking their platform to reduce abuse...
by Zach Edwards | Dec 15, 2014
Why do huge advertising platforms from Facebook and Twitter still rely on pixel tracking? Why don’t they develop an internal Zapier-like tool that connects their ad platform to various email services, databases, opt-in tools, etc. A few tweaks to the...
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