User data creates opportunities & risk
Organizations that collect and share user data can do it effectively and safely — but you must comply with complex legal frameworks, and evolving technical standards.
Does your organization actually know what you do with user data on a daily basis?
And do you have a plan for the next 2 years as new legal frameworks and cookie restrictions go online?
We help organizations collect consent & safely manage their user data.
Zach Edwards - Founder @ Victory Medium
Zach leads the overall analytics and optimization efforts and has been a full-time digital strategist for over 13 years, working on dozens of campaigns and projects.
For the last 8+ years while at Victory Medium, he has primarily built enterprise analytics and optimization systems, while managing digital and product strategy for a variety of clients. Over the last 2+ years, he has expanded work to more user data supply chain auditing and research projects, and received a privacy certification CIPP/US from the IAPP in early 2020.
Years Breaking & Building Analytics Systems
Organizations must deeply respect each step of their relationships with people — from casual website viewers to repeat customers. And in the age of GDPR, CCPA and the soon-to-be-implemented (in 2023) California Privacy Rights Act, organizations that have large amounts of user data can no longer ignore their legal responsibilities and new obligations to provide transparency into their own practices.
You must not only *walk the walk* when it comes to being responsible with user data, but also be able to *prove it* by having effective systems for Right to Delete and Right to Know requirements.
Organizations can safely and effectively optimize business decisions and increase revenue from user data, but this process is usually broken in many places — with either technical failures or systems that leak user data in unexpected ways.
An organization should be able to navigate how to properly collect consent across the content, services and products that are being offered, while also being to optimize their own marketing and business decisions. And if you don’t know where your systems are currently broken or un-optimized, you’ve got some work to do…
What Can We Do For You?
Tag Management & Pixel Audits
World Class Research
Mobile Strategy & Future-proofing
User Data Privacy Audits
Training & Support
Data Problem? Want a Proposal?
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