Anyone who is interested in the advertising business at all will soon know Ken Auletta’s name if they don’t already. Auletta has written the Annals of Communication column for The New Yorker since 1992 and he is the author of 11 books, including his newest book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else).
Frenemies is a very interesting book in which Auletta uncovers the real world of advertising and marketing, who are both under existential assault. Throughout this book, you will meet some of the people who hold important roles in the advertising world and see what it feels like to be on the inside.
This book is an essential read, for many reasons. Not only does Auletta show how advertising and marketing touch every corner of our lives and power almost all media, he also prepares us for the future and potential consequences we may have to face.
Check out this podcast by AdAge to listen in on a Q&A with Ken Auletta himself.