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Facebook will dominate external ads because of better tracking and revenue for advertisers

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The Wall Street Journal is reporting Facebook is about to launch video ads on their Instant Articles tech stack.

This should come as no surprise -- in April 2015, Facebook filed a patent to combine a unique content network + video advertising. Business Insider had a fascinating take on how this could change the advertising market.

It's been the writing on the wall for a year now! ... 

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Facebook advertising Facebook Video Instant Articles Uncategorized

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